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Cherokee Nation chief tells Jeep it’s high time to stop using its name: Model ‘does not honor us’

Cherokee Nation Principal Chief Chuck Hoskin Jr. says that Jeep needs to stop using the Cherokee name for some of the automaker’s most popular models.

The remarks come as Jeep prepares to launch its next iteration of best-selling Grand Cherokee models.

What are the details?

Hoskin Jr. told Car and Driver magazine that he wants Jeep to stop using the tribe’s name because it “does not honor” the tribe.

“I think we’re in a day and age in this country where it’s time for both corporations and team sports to retire the use of Native American Names, images, and mascots from their products, team jerseys, and sports in general,” Hoskin Jr. said. “I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car.”

Hoskin, instead, recommended that the best way to “honor” the tribe is to “learn about our sovereign government, our role in this country, our history, culture, and language, and “have a meaningful dialogue with federally recognized tribes on cultural appropriateness.”

Car and Driver points out that the company has been “building cars that wear the Cherokee Nation’s name for more than 45 years.”

“In that time, the company has gone on the record several times defending its decision to use the name of a Native American nation on its cars,” the outlet added. “Over the past eight years, since the reintroduction of the Cherokee nameplate to the U.S. market in 2013, the Cherokee Nation has gone on the record, too, but it had never explicitly said that Jeep should change the cars’ names.”

What has Jeep said in response to this?

In response to Hoskin’s remarks, Jeep said that its model names have been carefully chosen in order to “honor and celebrate Native American people for their nobility, prowess, and pride.”

“We are, more than ever, committed to a respectful and open dialogue with Cherokee Nation Principal Chief Chuck Hoskin, Jr.,” the statement added.

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Over 200 Native Americans send letter to Elizabeth Warren demanding she retract false heritage claims

Over 200 Cherokee and other Native Americans have signed onto an open letter to Sen. Elizabeth Warren (D-Mass.) calling on the presidential candidate to incontrovertibly retract previous claims she made of having Native American heritage.

“Your history of false claims to American Indian identity and the defense of these claims with a highly publicized DNA test continue to dog your political career,” the letter reads. “For Native Americans, this moment is more than an annoyance; it represents the most public debate about our identity in a generation.”

The letter then urges Warren to move past lip-service and start undoing some of the damage she has done.

“You have yet to fully address the harm you have caused,” the letter continues. “While your apologies are a step in the right direction, they have been vague and inadequate. Accountability is not just admitting you made a mistake, but working to correct the harm it caused.”

The letter, organized by Cherokee Nation citizens Joseph M. Pierce, Daniel Heath Justice, Rebecca Nagle, and Twila Barnes, cites a Los Angeles Times, also cites a Los Angeles Times report to prove that Warren has normalized the dangerous trend of white people claiming to be Native American. The report details how $800 million in federal contracts reserved for minorities have been falsely given to fake “tribes” in recent years.

For decades, Warren has claimed that her family heritage included Cherokee ancestry. According to the Hill, she once claimed she was “American Indian” while registering for the state bar of Texas. Then, after sparring over her heritage claims with President Trump — who unaffectionately refers to the senator as “Pocahontas” — Warren released a report indicating that she could be as much as 1/64th Native American, or as little as 1/1,024th.

Needless to say, the report did nothing to help her case.

On Tuesday, Warren responded to the letter by penning a 12-page response letter to the Cherokee Nation and others apologizing for her past claims, but the group of Native Americans was reportedly not satisfied.

One of the original letter’s organizers took to Twitter to say that an apology is not what they wanted, but a complete disavowal along with efforts to improve the situation for Native Americans in the country.

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